|S||Service: the guest is first, last and always|
|T||Teamwork: cooperation and open communication are paramount|
|R||Relationships: work with respect and in harmony with all|
|E||Excellence: consistently deliver the best products, services and experiences|
|N||Never-ending: strive to improve and innovate each and every day|
|G||Giving: use our skills and resources for the betterment of society|
|T||Tradition: we honour and pay homage to our Thai heritage|
|H||Honesty: integrity and fairness are our dependable cornerstones|
The Sukosol: beautiful inside and out.
I Serve From the HEART
Our values are the soul and foundation of our company. They are the qualities from which we form our culture, define our character and build our brand. These values should always guide how we behave and treat each other and our guests. We should all hold them in high esteem and strive to uphold them each and every day.
Honesty – I am honest
Honesty, integrity and fairness guide how I behave and make decisions. This moral code breeds trust and respect, which are the cornerstones of communication and teamwork.
Excellence – I strive for excellence
My goal is to serve our guests with “excellence”. I strive to better myself and consistently deliver the best service experience to our guests every single day. Obtaining excellence is my path to perfection.
Art – I live and learn artistically
I value the beauty of art and its power to create an emotional connection. A universal form of communication, art also breaks down borders, bridges cultures and unites people. As such, I bring art into all aspects of service and aim to engage guests in something meaningful daily. I help create lasting and profound beauty in everything that I do.
Responsibility – I am responsible
Being responsible is how I achieve success. I am fully accountable for my actions and attitude, which affect guests, colleagues and the quality of my work.
Thainess – I am proud to be Thai
I respect my heritage and honour the distinguished beauty of Thailand’s traditions, especially our unique spirit of service. I am always respectful, graceful, helpful and sincere; I serve from the heart.